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Ertuilo, Jewelry Business Success News Unsubscribed

2005-02-02T20:09:00.000-08:00

Hi Ertuilo,

This note is just to confirm that we have deleted your
address from Jewelry Business Success News.

We send this notification just in case someone unsubscribed
you without your knowledge.

If you have a moment, I'd love to hear how we did *not* meet
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Don't pull any punches -- the truth is the best way to learn.

Thank you for your time with us,
Rena Klingenberg
http://www.home-jewelry-business-success-tips.com

Welcome to Jewelry Business Success News

2005-01-21T15:41:00.000-08:00

Hello Ertuilo,

Welcome to Jewelry Business Success News.

Your subscription will start with the next issue.

If you'd like to start *NOW*, the back issues are at...
http://www.home-jewelry-business-success-tips.com/Jewelry_Business_Success_News-backissues.html

I hope you enjoy the e-zine as much as I do writing it.

Wishing you all the best,
Rena Klingenberg
http://www.home-jewelry-business-success-tips.com

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2005-01-16T15:42:00.000-08:00

10/28/2004

2004-10-29T04:45:00.000-07:00

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2004-09-28T03:19:00.000-07:00

Jewelry Business Success News, Issue #010 -- Chamber of Commerce Can Help Your Jewelry Business Grow

2004-09-24T20:35:00.000-07:00

Jewelry Business Success News, Issue #010 -- Chamber of Commerce Can Help Your Jewelry Business Grow

Hello,

Jewelry Business Success News is written by Rena Klingenberg, publisher of Home Jewelry Business Success Tips. This issue brings you more of the latest information and tips on marketing your jewelry and running a successful jewelry business.

If you like this e-zine, please Âemail it forwardÂ to someone you know who's interested in jewelry making. If a friend did forward this to you and you like what you read, please subscribe.

If you have suggestions, article requests, comments, or corrections, please feel free to contact Rena.

Don't Let Your Newsletter Be Filtered Out

To be sure you never miss an issue of "Jewelry Business Success News" in your e-mail box, please add the following Home Jewelry Business Success Tips domain to your list of trusted senders / your address book / contact list (in your e-mail software) and to your ISP / mail service's "whitelist": @home-jewelry-business-success-tips.com

Contents of this issue of
"Jewelry Business Success News"

1) Gemstone Quiz

2) What's New at Home Jewelry Business Success Tips - new articles!

3) Featured Article: 10 Ways Your Chamber of Commerce Can Help Your Jewelry Business Grow

4) Interesting Jewelry Related Website: Titanium Art Jewelry

5) Answers to the Gemstone Quiz

Gemstone Quiz

There are four organic gemstone groups that are formed by nature from non-mineral materials, and valued as gems for their beauty and rarity. All four are used in jewelry. However, these organic types are more fragile than mineral gemstones.

Can you name the four organic gemstone groups? I'm sure you've heard of them - they're not unusual. (The answer is later in this newsletter, but don't peek till you make your best guess!)

What's new at
Home Jewelry Business Success Tips

I'm serving up some more fantastic articles from our guest authors. (And if you have a jewelry business article idea, don't be shy to write it up and send it on in!) :o)

Jewelry Trunk Show - a Niche Almost Missed
An unexpected trunk show turns into a wonderful market niche for a jewelry artist who almost missed her golden opportunity. Guest author Laura Christensen Wells of Christensen Studio relates how she went from pounding the pavement to the perfect setup - and how she nearly passed it by.

Tips for Sorting and Identifying Beads
Are they vintage glass, bakelite, stone, or mystery beads? Try these great scientific tips for identifying beads from guest author and beadologist Darlynn Lydick of Houston's bead source, The Bead Hive.

And some new articles by me:

Jewelry Consignment Agreement - a contract to protect you
Many readers have asked for consignment contracts, so here they are! Jewelry consignment agreement samples, and points to make certain are covered. The importance of a good consignment contract.

My Jewelry Display for Shows and Parties
Here's the jewelry display system I've evolved over the years. It's lightweight, easy for one person to transport, quick to set up and take down, and stores compactly at home. Readers often ask about my display, so here it is.

Art and Craft Show Listings
Tips for using art and craft show listings and other resources to find the best venues for selling your jewelry.

Approaching Shops and Galleries with Your Jewelry
Tips for approaching shops and galleries about carrying your handcrafted jewelry; setting appointments with shop owners; making professional jewelry presentations.

More great new articles coming soon! :o)

Submit an article and receive a free, permanent link to your website.

Now for our Featured Article:
10 Ways Your Chamber of Commerce
Can Help Your Jewelry Business Grow

by Rena Klingenberg

Joining your area's Chamber of Commerce can be a smart move for your jewelry business. Because businesses that participate in this group promote each other and work together, your jewelry business can grow and prosper quickly. Here are just a few ways your business can benefit by joining your local Chamber of Commerce:

- If you make it known that your handcrafted jewelry makes great client or employee gifts, you could wind up with a very nice flow of business from your fellow Chamber members.

- You may be able to line up some lunchtime jewelry sales or parties at local businesses to help employees with gift shopping (especially at Christmas, Valentine's Day and Mother's Day).

- You may qualify for less-expensive health insurance and business insurance available to Chamber of Commerce members.

- You can find out about events where you might set up a booth and have no other jewelry competition.

- You'll meet good, reliable sources for products and services like accounting, printing, computer support, etc.

- You'll be referred to other Chamber members' contacts.

- You have a good chance of meeting shop / gallery owners interested in carrying your work.

- You'll have an opportunity to do joint ventures with other local businesses, such as cooperative advertising or trunk shows.

- Your business name will be associated with improving your community, since Chambers of Commerce generally work on civic improvement, legislation favoring local businesses, and economic development.

- You may find opportunities for fundraiser jewelry shows.

These are just a few of the many ways your area's Chamber of Commerce can give you access to a valuable networking and marketing system. Find your local Chamber online at Worldwide Chamber of Commerce Directory or U.S. Chamber of Commerce Directory.

Neat Jewelry Related Site

Our neat site this time is Titanium Art Jewelry, a beautiful collection of one of a kind pieces in titanium, niobium, zirconium, silver, and gold. The artistic use of lines in the jewelry featured on this site is stirring and wonderful. A look at these pieces should get your creativity going.

Answer to Gemstone Quiz

The four organic gemstone groups:

Amber
Coral
Jet
Pearl

Source of information: USGS, http://pubs.usgs.gov/gip/gemstones/organic.html

Visit the Jewelry Business Blog

Stop by the Jewelry Business Blog for the latest tips and information about the business of jewelry art! And feel free to post any questions or tips of your own - just use the form at the bottom of the blog to post your comments; I'll add them when I do the next blog update.

Find Specific Jewelry Business Info

Looking for specific jewelry business information or the answer to a question? Try our "Search This Site" feature to scour Home Jewelry Business Success Tips for any keywords you enter. A link to Search This Site is available from the bottom of the navigation bar at the left side of every page.

We have well over 120 articles now, plus lots more coming up - and sometimes knowing where to find specific information among so many articles can be tricky. But now you should be able to search easily and find what you're seeking.

If your search doesn't turn up any results for our site, then you've discovered a topic we need to add - please let me know the info or tips that are missing from our site.

Thanks for joining us for
ÂJewelry Business Success NewsÂ!

Contact Rena

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Welcome to Jewelry Business Success News

2004-09-15T18:27:00.000-07:00

Welcome to Jewelry Business Success News

2004-09-02T20:18:00.000-07:00

Ertuilo, Jewelry Business Success News Unsubscribed

2004-09-02T20:17:00.000-07:00

Ertuilo, Jewelry Business Success News Unsubscribed

2004-08-20T00:45:00.001-07:00

Welcome to Jewelry Business Success News

2004-08-20T00:45:00.000-07:00

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2004-08-20T00:39:00.000-07:00

Jewelry Business Success News, Issue #008 -- Experimenting and Evolving Your Jewelry Business

2004-08-13T15:51:00.000-07:00

Jewelry Business Success News, Issue #008 -- Experimenting and Evolving Your Jewelry Business

Hello,

If you like this e-zine, please Âemail it forwardÂ to someone you know who's interested in jewelry making. If a friend did forward this to you and you like what you read, please subscribe.

If you have suggestions, article requests, comments, corrections, or questions, please feel free to Contact Rena.

Don't Let Your Newsletter Be Filtered Out

Contents of this issue of
"Jewelry Business Success News"

1) What Do You Think? Jewelry Business Decision Survey

2) What's New at Home Jewelry Business Success Tips

3) Featured Article: Experimenting and Evolving My Way to Jewelry Business Success

4) Interesting Jewelry Related Website: LongLocks Hair Sticks Boutique

What Do You Think?
Jewelry Business Decision Survey

This week I received an email from Susan Meehan that raises an interesting issue. Susan asked:

"My friend and I are starting a silver jewelry home party business. I was wondering if you recommend doing an inventory of the jewelry before you leave a hostess' house. If so, is there any quick method. We have been at a couple home jewelry parties and the inventory is huge. Do you have any suggestions? Is it even necessary? Thank you."

I sent this answering email to Susan:

"Regarding inventory at home parties, I think the easiest way would be to arrange your displays so that all rings are together, all bracelets together, all pendants together, etc. so that you can make a quick count of what's left in each category as you pack up.

"However, I've never had a problem with theft at a home party - but I do agree it's possible. Since guests tend to be friends of the hostess, they're less likely to commit a crime in her home. But it's not an impossibility, and taking inventory would certainly let you know if everything's accounted for at the end of the party.

"But if it turns out that something *is* missing, what do you do? Making an issue of it to the hostess or in front of all the guests would put a damper on the party, and would probably guarantee that you'd have no more parties scheduled from that group. And if the missing piece wasn't stolen but turns up later dropped between the sofa cushions, it would be awful to suggest that someone at the party had committed a theft and then be mistaken."

What's your opinion? Should jewelry artists take inventory at the end of our home parties? And if we do take inventory and find something missing - what (if anything) should we do about it? Please send your thoughts on this to me and I'll report back with all the opinions I receive. Feel free to include your website URL and I'll include the link to your site along with your opinion!

What's new at
Home Jewelry Business Success Tips

Here are the articles published on our site since the last issue of Jewelry Business Success News. First up are three superb articles by brand-new guest authors:

Home Business Insurance -
How much home business insurance coverage do you need? Guest author and home security expert TC Thorn of Home Security Information details considerations for determining your home based business insurance needs, and tips for getting the best deal.

A Jewelry Studio in My House? That Sounds Complicated! -
Guest author Ellen Leonard of Prophecy Girl Designs has some great solutions for a home jewelry studio. Inspirational tips for finding, clearing out, and organizing the space for your dream jewelry making center.

A Successful International Home Jewelry Business
How guest author Judith Isaacson built an international home jewelry business by bringing her family's 90-year-old jewelry company, Maurice Goldman Fine Jewelry, online with eBay.

We also have a brand-new section on Home Jewelry Business Success Tips. Judy Holt of The Torch Sisters requested information for beginning jewelry businesses, regarding "just about everything". So I'm introducing our newest section of articles:

Home Jewelry Business Management Tips -
A series of articles to help you painlessly navigate the jewelry business issues of taxes, finances, banking, insurance, accounting, business licensing, and law.

And our first article in this new section should be of particular interest to anyone in the beginning stages of a home jewelry business. (On the other hand, if your business is already established and you've skipped any of these steps, it's never to late to take care of them):

How to Start a Jewelry Business -
Easy but important legal and financial steps for setting up your successful home jewelry business. How to choose and register your jewelry business name, get your business license / permit, get your resale tax number, handle the IRS, and open your jewelry business bank account.

Stay tuned for more excellent guest author articles, plus some requested articles written by me, next time! :o)

Submit an article and receive a free, permanent link to your website!

Now for our Featured Article:
Experimenting and Evolving My Way
to Jewelry Business Success

by Rena Klingenberg

I've discovered that a successful jewelry business involves continually experimenting with new things. That's the best way to find out what works and feels right for *you*, because there's no single correct way to run your jewelry business.

Sometimes these experiments flop - but there's no such thing as "failure" when they do. You're simply learning that something doesn't work for you. In fact, to stay successful you never really stop experimenting with new things, flopping occasionally, and evolving your business. I think of it as a growth cycle:

experiment -> flop -> aha! -> new success -> (repeat)

Here are some episodes from my own jewelry business journey; in each one, you can see how I tried something new, flopped at least once, and turned that learning experience into something positive that improved my business. And guess what? That's what I'm still doing! :o)

As I tell about my experiences, I'm putting in links to pages on Home Jewelry Business Success Tips that provide more information on each topic.

My First Art Show

When I first got into jewelry making, I obsessed on making gemstone bead earrings. Before long I'd made over 100 pairs of earrings but had never sold any of them to anyone, until a friend talked me into being in a tiny Christmas craft sale at her church.

I was so nervous before this little show that I almost made myself sick, so I never even thought about using any kind of jewelry displays or even a table cloth! I just laid out tons of my earrings mounted on earring cards on a bare table and sat on a chair behind it. Despite my initial nervousness and lack of jewelry displays, I made enough sales to have a sense of success.

However, looking around at the other tables at this first show, I realized that a professional-looking display could far outsell a random scattering of earrings on a bare table. So for my next few shows I experimented with different elaborate displays - and found out that fussy displays are a pain to set up and take down, and require a lot of closet space to store at home!

So gradually I evolved my jewelry displays to my current simple, streamlined setup, which looks professional, is lightweight and compact to store and transport, and stays loaded with my inventory and ready to go at all times. It takes me only half an hour or so to set up and take down my booth when I do shows, and now when a customer calls wanting to come to my house to look at jewelry, I can just whip out a nice display on the guest bed in only a few minutes.

Consigning to Shops

After my first show, I jumped into consigning and wholesaling my work to gift shops and galleries. A few months into consigning, I realized that letting each shop have dozens of pieces of my jewelry on consignment meant buying more supplies to restock my inventory, before receiving payment for my jewelry that was tied up in the shops.

Another flop-turned-lesson was jumping into every consignment shop that was willing to display my jewelry. I found that while some consignment shops are wonderful to work with, not all shops are reliable, and I struggled for six months to get payment and my unsold jewelry back from an inactive shop in another state.

Also, one of my local shops closed without warning, and although I managed to recover my unsold jewelry, it was in terrible condition when I got it back. The owner had carelessly shoved the unsold earrings, necklaces, and bracelets into a bag in a tangled mess, with earwires bent, necklaces snarled, and my handmade jewelry tags damaged and crumpled. These experiences taught me to be very selective about the shops where I consigned my jewelry - and to maintain great relationships with good shops!

Making Jewelry for My Market

Because I started out thinking of myself as an "earring artist" and not a "jewelry artist", I turned down lots of requests for bracelets and other pieces of jewelry. (Yes, I know, I'm embarrassed to admit I did that! But I'm sharing this with you to show what I mean about taking what we learn from mistakes to improve our jewelry businesses.)

So one of my earliest lessons was that if you want to earn money, you have to make jewelry that people want to buy, not just what you feel like making. When I realized that I could sell more by offering other pieces of jewelry to match my earrings, I finally diversified and began designing bracelets, necklaces, anklets, and pendants too. And although custom orders are not my favorite work to do, they can be very profitable, so I began accepting them too.

What I Discovered About Packaging

I thought offering gift wrap would be a nice idea. So I started out charging a small fee for jewelry gift wrap, thinking this would be a good add-on profit maker. But I didn't get very many takers for it. So I experimented with offering my customers free gift wrap, and found that by adding that complimentary service, I increased my sales and repeat business significantly. Now I provide a complimentary selection of different types of elegant pouches, boxes, and bags, which my busy customers greatly appreciate! Anything you can do to simplify your customer's life will make them remember you the next time they need to purchase a gift.

Struggling with Jewelry Photography

The farther I traveled into my jewelry business, the more important it became to have good photos of my work. So I learned through a great deal of trial and error how to get professional-looking photographs of my jewelry.

I got a cheapie digital camera and spent hours and days trying to get good, clear, closeup shots of my jewelry. After a lot of frustration, I finally figured out that this camera just wasn't capable of photographing jewelry, so I mastered jewelry photography with my computer's flatbed scanner. You can get some beautifully artistic jewelry photos with a scanner, and it's a quick and simple way to get great shots for your website, auction listings, or other literature. Recently I've also finally gotten a much better digital camera that's well suited for photographing jewelry.

Teaching Jewelry Making

One of the unexpected opportunities my jewelry business has brought me is teaching jewelry making workshops, which is very rewarding. I had never previously taught anything in my life.

But I learned through experimenting that workshops are a lot easier for me if everyone works on the same type of jewelry at the same time, instead of having a roomful of students each doing a totally different project and each needing a lot of help with every step!

And from learning that bit of wisdom, I came up with the idea for a jewelry workshop for little girls - bracelet-making birthday parties for girls. These parties are a wonderful market niche, and a fun way to spend a few hours while earning some good money for your time.

Your Own Jewelry Business Success

Creating your jewelry business and your own independent lifestyle is a thrilling journey. And the best part is that it's up to *you* to create it the way you want to live it. Keep experimenting with new things, and don't be afraid to have a few flops. Remember there's no "failure" to fear - just learn from your experiences and move on to something better.

I wish you all the best - and don't forget that the joy is in the journey!

Neat jewelry related site

LongLocks Hair Sticks Boutique is a wonderful, flavorful example of making an extensive market and website from a jewelry niche. The publisher of LongLocks has put forth a lot of effort to include nearly everything you'd want to know about long hair, with tons of helpful hair-related information of interest to her hair stick customers. And note how well her writing style complements her site. Also, this website's toll-free phone number made me smile - 1-87-RAPUNZEL. :o) A neat and heart-felt site!

Visit the Jewelry Business Blog

Search for Jewelry Business Info

I've improved the "Search This Site" feature for Home Jewelry Business Success Tips. Not only does it now work better, but it's also available from the bottom of the navigation bar at the left side of every page.

We have over 100 articles now (and we're growing fast!) - and sometimes knowing where to find specific information among so many articles can be tricky. But now you should be able to search easily and find what you're seeking.

If your search doesn't turn up any results for our site, then you've discovered a topic we need to add - please let me know the info or tips that are missing from our site.

I don't think Home Jewelry Business Success Tips will ever be finished - I have at least a hundred more articles in mind (with more occurring to me all the time!). Plus we're now adding lots of awesome articles contributed by our readers! So as we continue to grow, our "Search This Site" feature will probably become an increasingly important tool to help you find the answers to your specific jewelry business questions.

Thanks for joining us for
ÂJewelry Business Success NewsÂ!

Contact Rena

You are subscribed to Jewelry Business Success News.

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Eopal August 2004 Newsletter

2004-08-02T17:56:00.000-07:00


EopalÂ® August 2004 Newsletter

Welcome!

Dear Subscriber

Welcome to the August 2004 newsletter. In this edition you'll find:

August's Newsletter Winner Â the newsletter prize draw!
Stone of the Month
Another Australian Opal Field Dweller
Old Trucks and Opal Miners
Next Issue

If you have any questions or comments, or if we can be of any assistance, please do not hesitate to contact our friendly Customer Services team, or visit our web sites listed below.

Best regards

Eopal Customer Service
customer.service@eopal.biz
www.opals-opals.biz - Opals Guaranteed
www.ammolite-guaranteed.com - Ammolite Guaranteed
Telephone +61-2-4947-9173
Facsimile +61-2-4947-9175
PO Box 394, Belmont NSW 2280, Australia

Monthly Newsletter Winner

Every month we give away a prize to a randomly chosen newsletter subscriber. All you need to do is stay subscribed for the chance to win!

This month one of Len Cram's new booklets goes to Thomasville NC, USA. This pocket-size format is entitled 'A Guide to Buying' and has lots of colour opal photos and plenty of informative text about our favourite jewel. Congratulations to the lucky winner!

Opal of the Month

We have a beautiful doublet this month, for those of us who love a gorgeous opal, but might not be able to afford a good solid. This will be a perfect ring stone - plenty of different colours changing with movement, bright, and well-patterned. It is bound to attract attention and admiration wherever you wear it.

If you miss out on this one, we also have some other new doublet stock, and you can view any of these at item numbers 104911 to 104922. Remember that doublets look just like solids, are actual opal, and cost about 10% of solid price. A skilled local craftsman who has spent his life working with opal has made all these doublets in Lightning Ridge, Australia. The real thing!

This monthÂs special gem is item number 104915. Click the opal picture below for all the pictures and further information.


	Opal Weight (ct): 1.11 Category: Black Dimensions: 8 x 6.5 Price/Ct: USD$145.77 ~~USD$161.81~~ USD$123.82

Luscious, lovely opal colours dance over this gem doublet - you'll be proud to wear this one, mined and cut in Lightning Ridge.

Another Australian Opal Field Dweller

First of all, apologies for the picture - but you can rest assured that it was taken in the middle of an opal field. It was just unfortunate that the subject was a little reluctant.

The echidna is one of those very unusual, unique mammals that lay eggs. Such a creature, of which there are only two (the platypus is the other), are known as monotremes. Their diet consists entirely of ants and termites, which they dig out of rock-hard nests with their very powerful claws. They then lick up the disturbed insects with their long, sticky tongues. As you can see, when an echidna feels threatened, it will roll itself into a ball, or alternatively will try to burrow into the ground. They can live for over forty years and produce eggs of a leathery quality, which are transferred immediately after production to the female's pouch. The egg hatches after 10 days or so, and the young echidna then continues to develop in the pouch. Then some of them choose to live on the opal fields with we humans! A truly amazing feat of nature.

Old Trucks and Opal Miners

Old trucks never die, they just go and carry on their lives on the opal fields - or so you would think sometimes, looking around at how much opal dirt is transported between mine and washing plant by something easily forty years' old. Sometimes a truck might be used for transporting mining gear around. Most of the roads these trucks travel on are solely dirt roads in the bush, and distances covered are short, so that anything capable of moving a load is often used. New trucks that can't be fixed by the ordinary person who has a bit of mechanical knowledge are of very little use. Besides, they cost too much if all you are moving is dirt and no opal. Therefore, old trucks that are still mobile are a useful item, and old trucks that are past moving are used for spares. A miner might have one truck that actually moves and three or four similar ones that aren't going anywhere, but comprise his 'spares' supply.

As well as trucks, there are many old cars on the fields that are going to be renovated 'one day'. That day is almost always interrelated with the day that the owner becomes a successful opal miner rather than just an opal miner. So these types of cars might be here for years - those dreams live on, and here are some photos to prove it.

Next Issue

Next month we'll be bringing you another newsletter winner, September's gem of the month, how to survey a claim, the start of a mining venture ('basic' gear for today), and all of our other regular columns.

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Jewelry Business Success News, Issue #007 -- Jewelry Business Taglines

2004-07-15T11:29:00.000-07:00

Jewelry Business Success News, Issue #007 -- Jewelry Business Taglines

Hello,

If you like this e-zine, please Âemail it forwardÂ to someone you know who's interested in jewelry making. If a friend did forward this to you and you like what you read, please subscribe.

If you have suggestions, article requests, comments, corrections, or questions, please feel free to Contact Rena.

Don't Let Your Newsletter Be Filtered Out

Contents of this issue of
"Jewelry Business Success News"

1) Improved "Search This Site" feature

2) What's New at Home Jewelry Business Success Tips

3) Fantastic Articles Submitted by New Guest Authors!

4) Featured Article: Jewelry Business Taglines

5) Interesting Jewelry Related Website: Handpainted Russian Brooches

Thank You

I want to thank jewelry artist Laura Graham for her insightful suggestions for improving this newsletter! She recommended publishing it more often than every 3 to 4 weeks, and including a link to contact me. Thanks, Laura! :o)

Search for Jewelry Business Info

If your search doesn't turn up any results for our site, then you've discovered a topic we need to add - please let me know the info or tips that are missing from our site.

What's new at
Home Jewelry Business Success Tips

Don't miss these great new articles that have been added to Home Jewelry Business Success Tips since the last issue of Jewelry Business Success News! -

I'm finally getting caught up on things, and I've just written one of the articles that many readers have been requesting:

Great Jewelry Home Party Invitations
How to create tempting jewelry home party invitations that bring in a high percentage of guests. Here's every secret I know for great jewelry party invitations - and may your next home party be a huge success!

Fantastic Articles Submitted
by New Guest Authors!

I'm thrilled with the response we're getting from our recently added "Submit Article" page. It turns out that our jewelry artist readers are also great writers, with interesting experiences and keen insights that add depth to our site.

I hope to add the wisdom, ideas, humor, perspectives, and jewelry business solutions from even more of you. Don't hesitate to submit your article if you've got one in mind. The topics our authors are coming up with are even better than I had hoped!

And don't forget what you'll be getting in return - in exchange for publishing your article, we'll put a link to your website next to your article(s) on Home Jewelry Business Success Tips, which will help boost your site's search engine rankings and traffic. Each article will be a permanent page on Home Jewelry Business Success Tips, so its link to your site is a permanent free advertisement for your business. Our guest authors say their websites receive a good flow of traffic from their links here.

Well, having said all that, I'm pleased to bring you our newest crop of guest authors. I think you'll enjoy the variety of their articles and writing styles! Here they are:

Beads and the Discovery of the Inner Fashion Goddess
Guest author Tina Tomlovich's account of how beads and learning to make jewelry set loose one woman's inner fashion goddess. Although Tina doesn't yet have a website of her own for me to link to, she thoughtfully requested a link to her favorite bead supplier, Custom Creations.

Jewelry Business Software Review: Jewelry Designer Manager
Guest author Laura Stafford of Tucson Mountain Jewelry discusses Jewelry Designer Manager, a management tool created by a jewelry artist. It's a comprehensive jewelry business software that's also quite popular; here's why.

And here's a trio of articles submitted by Rebecca Gilbert of 101 Home Business, who isn't a jewelry artist but an internet business specialist:

How to Get Website Traffic for Free
Guest author Rebecca Gilbert presents an effective technique for attracting targeted website traffic to your Internet business, for free.

Website Advertising Schemes to Avoid
Guest author Rebecca Gilbert cautions against two website advertising ripoffs to watch out for as you work to market your jewelry business online.

Business Website Startup Tips
Guest author Rebecca Gilbert outlines the strategy for jewelry business website success and waiting for your efforts to pay off.

Stay tuned for more excellent guest author articles next time! :o)

Now for our Featured Article:
Jewelry Business Taglines

by Rena Klingenberg

Does your jewelry business have a tagline - a clear, specific slogan that expresses to your customers the value of doing business with you?

For tagline examples, here's a fun quiz. Can you name the jewelry supplier that goes with each tagline below?

1) Friendly service

2) Your one stop shop for wholesale bead and metal craft supplies

3) Supply your imagination

4) The world's largest selection of beads

5) If you can bend a paper clip . . . .

6) Doing our part to resurrect a lost art

(Answers are at the end of this article.)

A good tagline helps potential customers understand what your business is about, expresses your personality, and makes you memorable and unique. Creating your tagline is just as important - and fun! - as coming up with your business name.

Developing Your Own Tagline

The ideal tagline is clear, concise, less than 10 words, and has a nice ring whether spoken aloud or read silently. Here are some tips for brainstorming a successful tagline for your jewelry business:

- Consider why your business is valuable to your customers. Why should they choose to do business with you instead of your competitors?

- With that in mind, write down all the words that express your jewelry business; make it a long list and write till you can't think of another word. Include words that describe your products as well as words that express benefits to your customers.

- Search other jewelry business websites and consider the taglines of the ones who have them. Look at a variety of jewelers - from big jewelry corporations to cottage artisans. The purpose is NOT to copy their taglines; just think about whether you like them and why. Some have a nice ring to them, some sound pompous, some are vague, some are long-winded, some are clever, some sound awkward.

- Now go back to your word list and highlight the most important words. Experiment with them to come up with different taglines. Limit yourself to less than 10 words for a tagline. The shorter the better! You might want to play with this step over a few days, writing drafts before you come up with the final version. As with most writing, what sounds great now might not be as appealing tomorrow!

- The key to writing a powerful tagline is to make every single word the best, most expressive word you can put in that spot.

Have you come up with a final tagline you love? I hope so! No matter whether you have or not, you can always tweak it here and there as time goes by to evolve it into your ideal version.

My Jewelry Business Tagline, Before and After

When I first started selling my jewelry, I came up with a long-winded, pompous statement for my tagline. I believed each word was *so* important that I couldn't imagine leaving any of them out.

So this boring, windy sentence is what I printed on all my jewelry hang tags, earring cards, business cards, website, etc. It's embarrassing now, but I'm going to let you read it just so you can see the value of editing your concept down to the most clear and concise statement possible. Okay, let me put a bag over my head now while you can read it:

"Semiprecious stones handcrafted into naturally enchanting jewelry."

Ahem. Lots of room for improvement, right? I can see that now, too! Over time I liked it less and less, and finally after a ruthless editing session I reduced it to the current version:

"Enchanting gemstone artistry."

Probably not perfect yet, but a huge step forward from my first attempt! It says basically the same thing - but more powerfully and in less than half as many words. Can you see how shorter and sweeter makes it better and more professional?

Using Your Tagline

Your jewelry business tagline is a marketing tool, so you'll need to use it to your advantage. Include it on all your packaging and communications. Any place you put your logo or the name of your business, you should follow it with your tagline. Think of your business name and tagline as an inseparable pair.

Answers to the Tagline Quiz

1) Fire Mountain Gems
2) Monsterslayer
3) Thunderbird Jewelry Supply
4) Shipwreck Beads
5) Wire Sculpture
6) Urban Maille ChainWorks

How did you do? :o)

Neat jewelry related site

Our interesting jewelry site to visit this time is the handpainted brooches section of Russian Craft. With all the buzz about the upcoming fashionability of brooches this fall, it's interesting to see this traditional craft that's taken brooch art to a very high level of meticulous skill and aesthetics. Each of these brooches is painted by hand in great detail - a fabulous miniature masterpiece.

Visit the Jewelry Business Blog

Thanks for joining us for
ÂJewelry Business Success NewsÂ!

Contact Rena

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Jewelry Business Success News, Issue #006 -- Fall 2004 Colors; Quality of Jewelry Supplies and Tools

2004-07-08T16:34:00.000-07:00

Jewelry Business Success News, Issue #006 -- Fall 2004 Colors; Quality of Jewelry Supplies and Tools

Hello,

Jewelry Business Success News brings you the latest information and tips on marketing your jewelry and running a successful jewelry business.

If you like this e-zine, please email it forward to someone you know who's interested in jewelry making. If a friend did forward this to you and you like what you read, please subscribe.

Don't Let Your Newsletter Be Filtered Out

@home-jewelry-business-success-tips.com

Contents of this issue of
"Jewelry Business Success News"

1) Fall 2004 Colors

2) What's New at Home Jewelry Business Success Tips

3) Article: The Quality of Your Jewelry Supplies and Tools

4) Interesting Jewelry Related Website: Illustrated Dictionary of Jewelry Terms

Fall 2004 Colors

Now that the Fourth of July is past, the fashion world is turning its attention to Fall. What colors can we expect to be see?

Early indicators show that many designers are keeping the recently trendy orange as an important color. Soft greens that are less sage or lime than in recent years are also forecast. Shades of berry are used in many designers' palettes this fall, as are ice blue, slate gray, and a buttery shade of buff.

What's new at
Home Jewelry Business Success Tips

Don't miss these great new articles that have been added to Home Jewelry Business Success Tips since the last issue of Jewelry Business Success News! -

I'm delighted to present our newest guest author, Kathleen Badeaux of Ruby Lane Shops' Designs by Kath. Kathleen sent in this interesting and insightful article via our new "Submit Articles" page:

Tips for Purchasing Designer Jewelry within Your Budget . . . or how customers and jewelry artists can work out a transaction together Designer jewelry can be out of a customer's price range. Guest author Kathleen Badeaux explains a way customers and jewelry artists can work together, for a jewelry transaction where everyone wins. This article, presented from the customer's viewpoint, details an interesting approach to custom work.

Also, we have a second article from guest author Tony Blacker of Niknakgroup.com Jewellery. Here's Tony's newest article:

Make Money on eBay by Knowing the System - Guest author Tony Blacker outlines how you can make money on eBay by understanding its system, following eBay's seller rules for building repeat customers, and keeping your listing fees down. This article has some great tips for profiting from eBay, including a way to make the most of the "free auction listing" days.

Now for our Featured Article:
The Quality of Your Jewelry Supplies and Tools

by Rena Klingenberg

When I first started making jewelry, I always purchased the cheapest beads, jewelry supplies, and tools, believing I was saving money by shopping so frugally.

For example, I started out buying D grade freshwater pearls, thinking I was saving a lot of money compared to purchasing A grade pearls. But one day when I received a shipment of D grade pearls, I saw that the strands in this batch were of an even poorer quality than usual. Each strand had only two or three barely-usable beads, with the rest all pitted, scratched, missing their nacre, and badly drilled. They weren't even fit for junk jewelry.

I returned all pearl strands in that batch to the supplier, and ordered A grade pearls in their place. When I received the new batch of A grade strands, I couldn't believe they were even considered to be the same type of stone as the D grade! They were gorgeous, evenly shaped, creamy in color, with beautiful nacre and precise drilling. And almost every pearl on every strand was usable.

After a quick calculation I discovered that a strand of higher priced A grade pearls, which is nearly 100% usable, results in a lower price per pearl than a D grade strand with half or less of the pearls usable. And the A grade pearls made a HUGE difference in the appearance of my finished jewelry, enabling me to price it higher.

I did some math and realized that I had been spending more per pearl for a lower quality, which dragged my asking prices down. Hmmm, not much of a bargain.

Unfortunately, this was a lesson I had to learn twice.

Shortly after that, I was making a line of bead bracelets with a lobster clasp, for a distributor. Because the profit margin was so thin, I switched to cheaper lobster clasps to make the job more profitable for me.

Big mistake! The new cheap clasps kept jamming and breaking, and dozens of bracelets were returned to me for repairs. As you can imagine, replacing the cheap clasps with higher quality ones cost me a lot more in the long run.

So I finally learned the moral of the story: Low-quality supplies make low-quality jewelry. And it's not worth risking your professional reputation as a jewelry artist, just to save a few dollars on supplies.

I decided then and there that I do not want to be known as the artist whose jewelry falls apart! :o)

I urge you to learn from my mistakes and use the highest quality jewelry components you can afford.

I know that when you're first starting out, sometimes you can't make jewelry at all if you don't use the less expensive, lower-quality supplies and tools.

But as soon as you are able to, switch to higher quality components. The less expensive things are a false economy. Cheaper findings fall apart easily, cheaper beads and stones make jewelry that isn't as attractive, silverplate and goldplate wear off quickly, cheap crimp beads break and make jewelry fall apart, dyed beads and stones bleed . . . and none of this enhances customers' impression of your work.

Cheaper tools break and become useless faster, causing the extra expense of replacing them repeatedly. And they're hard on your hands and wrists, causing repetitive stress injuries that at best are expensive to treat, and at worst can put an end to your jewelry making career.

In short, the quality of your supplies is directly related to the quality of your jewelry. And to the income of your business - higher quality pieces command higher prices.

Okay, I'll come clean and confess that there was a fairly recent occasion when I re-learned that cheap supplies are not the best deal. I fell for a "bulk cabochon" deal that sounded too good to pass up.

When I received the cabs, at least half were too microscopic for me to wire-wrap; a quarter were terrible quality or just plain ugly; and a quarter were attractive, decent quality, and usable. So I paid a bargain price for a batch of cabochons where only 25% were usable.

Let's see, that makes the price of each usable cabochon . . . a little higher than if I'd just ordered a few high quality cabs to begin with.

And that's the last time I'm going to put myself through that lesson. :o)

Neat jewelry related site

Our interesting jewelry site to visit this time is All About Jewels - Illustrated Dictionary of Jewelry. It's a fascinating, gorgeously illustrated, and very informative online dictionary of jewelry terms. I wanted to read every entry in this lengthy and comprehensive resource, and drown in the pictures. You'll surely find several new terms you never knew before, and lose track of time while you're there!

Share Your Jewelry Business Success Tips and Receive Permanent Free Advertising for Your Website

We're inviting you to write an article for Home Jewelry Business Success Tips, in exchange for some free advertising for your website. (Don't worry about your writing skills - I'll be happy to edit your article if necessary.)

Our guest authors' experiences, tips, and techniques add so much to this site that that we'd like to continue to add authors to make Home Jewelry Business Success Tips the best possible resource for jewelry artists.

In exchange for publishing your article, we'll put a link to your website on your article's page here, which will help boost your site's search engine rankings and traffic. Each article will be a permanent page on Home Jewelry Business Success Tips, so its link to your site is a permanent free advertisement for your business. Our guest authors say their websites receive a good flow of traffic from their links here.

For more information, please see Submit Your Jewelry Business Tips Article.

Visit the Jewelry Business Blog

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2004-07-06T07:37:00.000-07:00

Ertuilo, Please Confirm Your Jewelry Business Success News Subscription...

2004-07-06T07:34:00.000-07:00

Hello Ertuilo,

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Welcome!

2004-07-06T07:24:00.000-07:00

Thank you for subscribing to Ammolite Guaranteed's periodic newsletter. Our newsletter contains a variety of informative information about opals, jewellery, mining and the opal producing regions of Australia. You can unsubscribe from our newsletter by following the link at the bottom of this email.

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10/28/2004

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Jewelry Business Success News, Issue #010 -- Chamber of Commerce Can Help Your Jewelry Business Grow

Don't Let Your Newsletter Be Filtered Out

Contents of this issue of "Jewelry Business Success News"

Gemstone Quiz

What's new at Home Jewelry Business Success Tips

Now for our Featured Article: 10 Ways Your Chamber of Commerce Can Help Your Jewelry Business Grow

Neat Jewelry Related Site

Answer to Gemstone Quiz

Visit the Jewelry Business Blog

Find Specific Jewelry Business Info

Thanks for joining us for ÂJewelry Business Success NewsÂ!

Welcome to Jewelry Business Success News

Welcome to Jewelry Business Success News

Ertuilo, Jewelry Business Success News Unsubscribed

Ertuilo, Jewelry Business Success News Unsubscribed

Welcome to Jewelry Business Success News

Ertuilo, Jewelry Business Success News Unsubscribed

Jewelry Business Success News, Issue #008 -- Experimenting and Evolving Your Jewelry Business

Don't Let Your Newsletter Be Filtered Out

Contents of this issue of "Jewelry Business Success News"

What Do You Think? Jewelry Business Decision Survey

What's new at Home Jewelry Business Success Tips

Now for our Featured Article: Experimenting and Evolving My Way to Jewelry Business Success

Neat jewelry related site

Visit the Jewelry Business Blog

Search for Jewelry Business Info

Thanks for joining us for ÂJewelry Business Success NewsÂ!

Eopal August 2004 Newsletter

Gold Jewelry @ Gold Palace Jewelers Inc.

Jewelry Business Success News, Issue #007 -- Jewelry Business Taglines

Don't Let Your Newsletter Be Filtered Out

Contents of this issue of "Jewelry Business Success News"

Thank You

Search for Jewelry Business Info

What's new at Home Jewelry Business Success Tips

Fantastic Articles Submitted by New Guest Authors!

Now for our Featured Article: Jewelry Business Taglines

Neat jewelry related site

Visit the Jewelry Business Blog

Thanks for joining us for ÂJewelry Business Success NewsÂ!

Jewelry Business Success News, Issue #006 -- Fall 2004 Colors; Quality of Jewelry Supplies and Tools

Don't Let Your Newsletter Be Filtered Out

Contents of this issue of "Jewelry Business Success News"

Fall 2004 Colors

What's new at Home Jewelry Business Success Tips

Now for our Featured Article: The Quality of Your Jewelry Supplies and Tools

Neat jewelry related site

Share Your Jewelry Business Success Tips and Receive Permanent Free Advertising for Your Website

Visit the Jewelry Business Blog

Thanks for joining us for Jewelry Business Success News!

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Welcome!

Contents of this issue of
"Jewelry Business Success News"

What's new at
Home Jewelry Business Success Tips

Now for our Featured Article:
10 Ways Your Chamber of Commerce
Can Help Your Jewelry Business Grow

Thanks for joining us for
ÂJewelry Business Success NewsÂ!

Contents of this issue of
"Jewelry Business Success News"

What Do You Think?
Jewelry Business Decision Survey

What's new at
Home Jewelry Business Success Tips

Now for our Featured Article:
Experimenting and Evolving My Way
to Jewelry Business Success

Thanks for joining us for
ÂJewelry Business Success NewsÂ!

Contents of this issue of
"Jewelry Business Success News"

What's new at
Home Jewelry Business Success Tips

Fantastic Articles Submitted
by New Guest Authors!

Now for our Featured Article:
Jewelry Business Taglines

Thanks for joining us for
ÂJewelry Business Success NewsÂ!

Contents of this issue of
"Jewelry Business Success News"

What's new at
Home Jewelry Business Success Tips

Now for our Featured Article:
The Quality of Your Jewelry Supplies and Tools

Thanks for joining us for
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